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Prva Televizija, also known as Prva Srpska Televizija, is a Serbian commercial television network with national coverage. It was launched on December 31, 2006 at 19:00 under the name Fox Televizija. From December 2009 to December 2018 it was owned by the Greek media company Antenna Group.

The channel broadcasts news, sports and entertainment programs in both Serbian language and English subtitles. It also has an online streaming service that allows viewers to watch live TV streams of their favorite shows from anywhere in the world with internet access. In addition to its main programming, Prva offers a variety of other content including movies, documentaries and lifestyle programs.

Prva's mission is to provide quality entertainment for all ages through its diverse range of programming while maintaining high standards for ethical broadcasting practices. The channel strives to be one of Serbia’s leading television networks by offering innovative content that appeals to viewers across different demographics and interests while adhering to professional journalistic principles such as accuracy and objectivity in reporting news stories.

In recent years Prva has become increasingly popular among Serbians due its wide range of programming options which include series, movies, reality shows as well as sports events like football matches from around Europe which are broadcasted live on the channel every week during prime time viewing hours. With its strong presence throughout Serbia’s media landscape Prva continues to be an important part of many people’s lives providing them with quality entertainment that they can enjoy either via traditional television or through their preferred device when watching live TV streams online

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